I’ve recently been looking into new ways of using my social-media platforms more efficiently in order to help my blog grow, while simultaneously providing my followers with quicker and easier access to creative content and quality information.
As a blogger, you typically invest so much time, energy (and very often money) into growing your brand, that it can be incredibly disheartening when traffic to your website does not improve, despite all of your best efforts and attempts. Here’s the thing that I quickly realized, I could not keep looking at my social media as separate to my website if I wanted to grow my online presence as a blogger – they go hand in hand in helping to promote my content. For this reason, it was important that I set aside some time into improving the overall efficiency of back-end processes across all of my social media accounts, with the ultimate aim of boosting daily readership views and subscriber numbers.
To my very surprise, Pinterest has now become the most influential source of traffic for my blog, a platform that, I, once upon a time, had never given much recognition to, if not to look for creative inspiration. I have always actively shared my Pinterest via my blog but I’d never thought to use it as a tool to drive traffic – until now.
With only a few changes to my profile (this could take you as little as 1-2 days to implement), my average daily views soared from a very embarrassing zero (yes, zero! * blushes*) to a whopping 13,000 views in the space of just over a week! Amazing, right?! Within the first three days, my Pinterest DAILY impressions had gone up almost 10,000% – I couldn’t believe my eyes!
So how exactly did I manage to unearth the potential of Pinterest? Keep reading to find out!
1. Maintaining a cohesive theme
I’ve been using Pinterest for a good couple of years now but had never given much thought to the type of content that I was pinning. I was saving articles and images that interested me, pieces of information that I would find relevant and useful. My boards were titled and organized in a manner that only I could really understand, so if a new visitor were to stumble across my profile, chances are they probably wouldn’t find it very helpful at all. It was a complete misuse of a very powerful marketing tool, though at the time I had no clue of its true potential.
The first and most important step that I took in improving the structure of my Pinterest, was to focus on the overall layout and presentation of my profile. I opted for a color composition that coincided with my blog’s own design – a clean and light aesthetic – and replicated this across all of my boards. As harsh as it may sound, I got rid of all of the “ugly” pins that simply did not fit into the visual theme that I was trying to maintain. You know the kind that I’m talking about, the blurry, pixelated images with mismatched fonts and unusual color pairings – just steer clear of them.
Now look at your Pinterest profile page and ask yourself: Do you have a cohesive theme running throughout your boards? Is your profile visually captivating? Remember, first impressions are everything!
2. Organising your Pinterest boards
In order to get the most out of Pinterest, you want to target the people who are more likely to click back to your blog. For this reason, it’s important to consider your reader’s interests and to create a resource that is not only visually interesting but also comprehensively covers these topics.
Every individual Pinterest board has to have a clear strategy and message to communicate, and this should be in line with your own blog’s niche. Take the time to re-evaluate the structure of your boards, starting from the title and description, to the content within each of these. Pick clear, good-quality images as covers that are the best example of what’s in your board, and make sure to include popular searched for key-words within your boards’ titles and descriptions (just a short sentence will do), to ensure that your pins are visible at the top of Pinterest’s search results – more info on this bellow.
Another important step to take is to check that the sources of all of your saved pins are valid and credible – imagine stumbling across a new profile that you’ve come to love, clicking on an image and being referred to a virus ridden X-rated website? Yup, that’s the quickest way to lose your followers!
Fast forward to a couple of days later and my Pinterest profile is a lot more inviting. Boards are properly titled and sub-categorized into different themes (seriously, it’s an OCD person’s dream!), and overall, look a lot cleaner and much more user-friendly.
Now it’s your turn! Are your boards clearly labeled? Do they effectively describe the type of pins and content within each board? Is the theme of your Pinterest in line with your blog reader’s interests? Are your boards 100% relevant to your target audience? Consider what your blog is about and create a Pinterest profile that narrows the focus to your chosen niche.
3. Using keywords strategically
As a blogger, you may have come across the term SEO (search engine optimisation) at some point. To sum up, the more relevant your keywords are within your blog posts and titles (as well as alt-text tags within images), the better the chances are for your blog to be recommended via Google’s top search results, which, is essentially, the best source of driving traffic to your website. The same concept applies to Pinterest – the more relevant keywords you use in your pictures, board titles and description boxes, the better your chances are for keeping at the top of Pinterest’s search results.
Firstly, set up and optimise your profile by focusing on your bio. Explain to the viewers what your Pinterest page is about and how your pins will be useful to them – use popular search terms strategically in order to attract the right type of audience to your profile e.g. “ANA SOFIA CHIC, a UK Beauty, Fashion, and Lifestyle blog”. See what I did there?
The next step is to optimise your pins by summarizing the picture or the topic that you’re trying to address, using keyword rich descriptions. Also, make sure your board titles are worded clearly and that they stand out to the right audience by making use of popular searched up key terms.
Top tip: Compare your boards to others on Pinterest that share the same niche or topic of interest. Look through the most popular board results (those that can be found at the very top of the search results and have a large number of followers) and consider the following: How do these boards stand out from all of the rest? What keywords are being used in the titles and description boxes?
If you are a Beauty, Lifestyle and/ or Fashion blogger like myself, I have a very special surprise in store for you at the very end of this article! Scroll down for more information!
4. Scheduling pins
In order to grow your Pinterest following and to ensure consistent traffic to your website, it’s important to pin as often as you can. Now, I’m not suggesting completely ignoring your other day to day tasks and dedicating every living second to pinning, but setting aside some time each day is vital for gaining continuous exposure and to help maintain your daily average views.
I personally try to dedicate a strict 10-15minutes each day of browsing through Pinterest but, in reality, I actually find myself naturally opening up the app throughout the day much more often than that, such as in between TV commercials for example. In those 3-5 blissful minutes of scrolling through feeds, I could have very easily pinned a handful of images to my profile.
If you find that your lifestyle is quite busy and does not allow for a strict pinning schedule, then there are other options out there for you. Tailwind, for example, is a Pinterest scheduling app that allows you to plan your pins, days, even weeks in advance – this is my secret weapon! You can dedicate a couple of hours of pinning on a particular day (let’s say a Sunday afternoon), and your images will be timetabled to go up at a much later date and time. What’s particularly great about this app is that the posts are automatically synced to go up at the most popular times of the day where they will make the most impact.
Additionally, if you load Tailwind on your desktop then you will also have access to a wide range of stats and analytics for each image that you have pinned using the app. You will be able to identify the most popular pins that are driving the most traffic to your profile and blog – this is particularly useful for finding trends on what types of pins work best for you, and which do not.
These simple changes worked for me and I hope they will work for you too! If at any stage of your implementation you feel stuck or have a question, please feel free to comment below and I will try my best to help.
If you are a Beauty, Fashion and/ or a Lifestyle blogger like myself, I have compiled a very handy list of the most popular searched up keywords on Pinterest (and Google) that you can download right now for FREE – can I get a whoop whoop! Use this cheat list when writing your pin descriptions or even for your blog SEO, for alt image tag optimization. To get your hands on a copy of this document, subscribe to my mailing list and the free downloadable link will be with you in a matter of minutes.