Review | L’Oreal Paris Pure Clay Detox Face Mask

My skin had been going through a bit of a temperamental episode lately, appearing dull, tired, lackluster and, simply put, lifeless and in desperate need of a little TLC. I’ll admit, I hadn’t exactly been very kind to my body just before. Late nights, little water intake and I’d fallen out of the habit of doing my daily skincare routine, plus the food I was eating, yikes… Let’s not even go there!

A couple of weeks ago, I was scouting through my local Tesco’s beauty aisle, paying special attention to the skincare section as my skin had felt particularly dry and tight for those last few days, to the point where it was now starting to flake and scale. Seriously, no amount of cream or serum would make a difference, my skin felt drier than the Sahara desert.  So I decided I would treat myself to a special face mask – you know, the high- street premium type that feels like an at home lux spa experience but doesn’t break the bank! – since I’d been so inconsiderate of my skincare lately.

It felt like not a day had gone past where I hadn’t come across a raving blog post or Instagram campaign of the new L’oreal Paris Pure Clay mask collection, so I thought “meh, why not give it a try”, and so picked up the “Detox” clay mask off the shelf. The “Glow” mask was out of stock at the time, otherwise, I probably would have picked this up instead. It promised to smooth, brighten and restore the skin’s natural glow, which was exactly what I needed at the time… The other options available were “Blemish Rescue” and “Bright” mask, so I thought perhaps the “Detox” option would complement the current state of my skin a lot better. And so off I rushed home, excited to give this little baby a try!

About the mask

This Detoxifying face mask contains a powerful blend of three pure clays to help cleanse and purify the skin’s surface, revealing clarified, luminous and smoother textured skin. With the special added ingredient of Black Charcoal, together they help to unmask healthy, beautiful looking skin.

Main Active Ingredients:

Koalin – A natural clay, known to absorb impurities and excess sebum.

Montmorillonite – Rich in minerals, helps to eliminate imperfections.

Ghassoul – A clay with a high concentration of minerals renowned for their skin clarifying attributes. Skin looks visibly clearer, fresher and more luminous.

Black Charcoal – acts as a magnet to draw impurities out of the congested skin.

All Ingredients:

782625 11, Aqua / Water, Kaolin, Montmorillonite, Lecithin, Polysorbate 20, Butylene Glycol, Propylene Glycol, CI 77499 / Iron Oxides, Oryza Sativa Starch / Rice Starch, Moroccan Lava Clay, Charcoal Powder, Caprylyl Glycol, Citric Acid, Xanthan Gum, Polyglycerin-10, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Sodium Dehydroacetate, Phenoxyethanol, Chlorphenesin, Linalool, Limonene, Parfum / Fragrance,

My experience

When applying the face mask, I typically like to use a clean foundation brush as I feel this allows for a more even application and less wastage of the product, but on lazy days, my clean fingertips do as good as a job too!

I like to take a considerable amount of the mask, as much as I can with one sweep of the foundation brush, and I like to pop a tiny amount of the cream onto my forehead, cheeks, and chin, and I spread this out as evenly from the centre of these points outwards and around the face, avoiding sensitive areas such as the eye and mouth area. The mask then sits on my face for 5 to 10 minutes, although I always like to opt for the longer time to allow the skin to absorb all the benefits from the mask.

The texture of this mask isn’t the same of a traditional thick clay mask, I would personally say. This is of a much runnier consistency which isn’t by any means a bad point, in fact, I actually prefer it as I thought the application was much easier. The product went on much smoother and evenly on the skin, with only a couple of brush strokes. Also, I wouldn’t say there’s an overpowering smell to the mask, I’ve tried my fair share of stinky face masks in the past, and this one does not come even close! I would describe it as more of a pleasantly earthy, natural scent, not offensive to the nose at all.

After 10 minutes of wearing the mask, I like to rinse my face with lukewarm water and follow with my usual evening skincare routine.


The immediate result of the first use was “wow, my skin feels really soft and smooth to the touch!” However, besides an immediate improvement in texture and feel, there wasn’t a noticeable difference to the look of my skin straight away, but then again, my skin is always left red and slightly irritated immediately after washing and drying with a towel (I think it may be something to do with the rough texture of the fabric?). By the next morning, however, my skin looked visibly less fatigued, eye-bags were noticeably less prominent, pores looked less congested, smaller looking (or were my tired, morning eyes fooling me?), and my skin had a certain luminance to it that was not present there the night before.

I’ve been testing out this face mask for the last two and a half weeks, trying to stick to a schedule of at least twice a week, and my skin feels significantly more hydrated as well as plumper than before, and I also feel as if skincare products are absorbing a lot better too. Overall, I think I’ll be keeping this little gem tucked away in the cupboard until my good old, trusty, all-time favorite Khiel’s “Rare Earth Deep Pore Cleansing Masque” comes to a finish.

Here is a selection of face masks that I have tried and tested and absolutely swear by, mixed in with a few ones which are currently on my wish-list to try (Summer Fridays by Marianna Hewitt and Lauren Gores, anyone?!)





I hope you guys enjoyed this quick post of mine, I genuinely took pleasure in going back to a good old-school product review. I think I’ll be doing these a lot more often. Before I finish this post I just wanted to let you all know that I’ve put together a video demo of me using the face mask, up on my Instagram (@anasofiachic) – check it out!

(This post was actually backdated from last Wednesday and I’d written the short paragraph below to include in the post, but is no longer relevant to today’s actual date. I had a read of it with my boyfriend earlier in the day, and now it’s just a nice fond memory of ours that I’d like to keep, so I hope don’t mind me including it here anyway.)

“I’m now going to retire this lovely evening with a cook-up in the kitchen, I’m thinking carbonara and a glass of rose wine which has been storing away in the fridge for far too long. We’ve been having a marathon of all the Star Wars movies today in time for tonight’s big premiere (the boy ’s who are massive fans, are going to the midnight showing, how exciting!). Star Wars day as they like to call it, haha! We’re up to Episode VI now “Return of the Jedi” as I type, the last of the trilogy, and guys…I’m actually starting to erm, get into it? Haha, I didn’t even know what the movies were up to, up until a year ago. My boyfriend’s efforts have finally started to win me over! They are truly, really good movies, and for my readers who are not convinced, Senator Padme Amidala’s fashion sense is divine, google her! And her makeup, stunning! It’s worth a watch just on that basis.”

Until next time my dears. Lots of love,





  1. Pam
    May 30, 2018 / 10:36 am

    I’ve used this mask before and whilst I found it to give good results on my skin, I found it so hard to remove 🙁 I much prefer peeling masks personally
    Pam xo/ Pam Scalfi♥

  2. June 4, 2018 / 9:04 pm

    This mask sounds gorgeous! I love L’oreal as a brand so I wouldn’t hesitate to try out a clay mask from them! I live in France and about 30 minutes away from Montmorillon, where the montmorillonite clay comes from so, as you can imagine, I enjoy the best facials at home! Your imagery is to DIE for by the way – wonderful post! x
    Lots of love,
    Marina Rosie x

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